Create and market computer software that is specifically designed and optimized for use by physicians in managing their patients. This software is developed on a customer-requested basis, under the guidance of a programmer-physician, and with a working knowledge of the medical environment in which the user is active. These systems are designed to function independently of current hospital information systems ("HIS"), but may have access to HIS information. We target the Microsoft™ Windows-supporting personal computer as the hardware platform of choice, including desktop, mobile, and personal data assistant ("PDA") systems.
Medical Software is an exponentially expanding field due to the mandate for instant access to patient information, and the lack of current systems to meet this need. Medical information is difficult to model and poses a problem in itself, but this is complicated by the idiosyncrasies of the medical practitioner. Often similar data must take various presentations to be useful to different practitioners and specialists.
Intimate knowledge of the medical field in the form of clinical and academic expertise must be applied to medical software development, but it must be done with an expert knowledge of computer programming and an understanding of the potentials of the computer as a medical tool. Furthermore, the creation of medical software must be done with a knowledge of the peculiar requirements of the individual practitioner. Many companies employ multiple experts (e.g. systems designers, programmers, physicians, etc.) in each of the stages of program design. While this approach has potential, there are big limitations. For example, special, unique approaches to patient data utilization by the physician are not known to the programmer. Similarly, the physician does not know of new or varied techniques to display or manipulate data as might be known by the programmer. Truthfully, the conglomerate of programmers and physicians in the traditional software development environment does not allow them to understand the options that may be hidden at a lower level in their respective arts.
Another approach is to use expert physician-programmers, current in clinical/academic medical practices, and knowledgeable of powerful computer-based approaches to information organization and display. This is the approach that DocOptions, Inc. has taken.
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